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Defining the Terms
Let's start with competitive intelligence. This is basically just research, fact-finding to ensure that your business is aware of what's going on in the industry and able to adapt in kind. Some signs of competitive intelligence include:- All applicable laws are upheld-so of course, things like bugging or bribery are not included here.
- All relevant information is disclosed, and research is conducted ethically. So, if you go to interview someone, you always tell them the business you're representing and are honest about the intentions of your research.
- Finally, honest and realistic recommendations are made; this might involve the competitive intelligence fact-finder revealing some unpleasant truths to their employer, such as areas where the business has simply fallen behind.
Avoiding the Hornet's Nest
On paper, these two disciplines may seem very obviously different. The lines between them can sometimes become blurrier in practice, however, the waters muddied either by company culture or even by the country in which the company's based, where laws about competitive intelligence may differ. It's vital that your employees understand where that legal line is, and that you regularly review these stipulations about what does and doesn't constitute corporate spying. It's also important to note that the ethical standards that govern competitive intelligence apply to many aspects of your business. For example, certain types of research software are beholden to these legal principles. And, if your company outsources its competitive intelligence needs to an outside investigator, it's important to rigorously check that investigator's ethical standards and credentials. That brings us to National Business Investigations, and our long track record of ethical yet effective competitive intelligence services. We understand that your company needs to keep its eye on what the competition's doing, and we also understand that you need to remain in full compliance with the law. We can help you avoid the hornet's nest while still bringing home good, valuable information. Learn more about our competitive intelligence services by contacting National Business Investigations today.Services
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We can never promise results—but we always guarantee our performance. If you are not happy with our performance, you only pay what you believe our investigation is worth.
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